Reader Profile

I&MI Media USA READER CHARACTERISTICS*

72% Make Final Buying Decisions for Meetings

68% Make Final Buying Decisions for Incentive Programs

52% Make Final Buying Decisions for Both Meetings & Incentive Programs

74% Make Final Buying Decisions for Hotel/Resort Selection

72% Make Final Buying Decisions for Destination & Transportation

89% Have Used Europe in the Last 5 Years

56% Have Used Asia-Pacific in the Last 5 Years

51% Use Multiple Destinations for a Single Trip

59% Book Directly With Hotel

I&MI Media EUROPEAN READER CHARACTERISTICS*

62% Make Final Buying Decisions for Meetings

53% Make Final Buying Decisions for Incentive Programs

47% Make Final Buying Decisions for Both Meetings & Incentive Programs

66% Make Final Buying Decisions for Hotel/Resort Selection

61% Make Final Buying Decisions for Destination & Transportation

96% Have Used Europe in the Last 5 Years

53% Have Used Asia_Pacfic in the Last 5 Years

45% Use Multiple Destinations for a Single Trip

68% Book Directly With Hotel

*Source: 2006 I&MI Media Annual Reader Survey (USA Readership)