Reader Survey

I&MI Media’s THE WORKBOOK began publishing in April 1995 as an information intensive annual reference resource for highly qualified, specifically selected, meeting, event, congress and incentive travel buyers in the USA/Canada, Europe and Asia-Pacific. All buyers are qualified for purchase of international destinations and venues for MICE events. Distribution totals over 31,000*.

This survey is published as part of an ongoing effort to continually monitor and define the readership, the type of business they do, where they do it and how much they do.

The results of this eighth Reader Survey are derived from detailed questionnaires included in the mailing of the 2007 and 2008 editions of The Workbook and voluntarily returned by readers generating an average 2% written response from the total readership each year.

As The Workbook and our website www.i-mi.com are so tightly integrated, we have also included profile data provided by the site’s registrants/users.

* The Magazine readership/distribution is audited annually by

www.i-mi.com is audited by